Professionalism refers to the degree of professionalism of live broadcast delivery, which includes whether the anchor is an in-depth user of the product, whether the anchor has compared and evaluated the competing products of the product in the market in detail, text messagte service and whether the anchor has any knowledge of the knowledge behind the product. , whether the anchor has summed up a series of words for the product to persuade consumers to buy it in advance. To maintain the professionalism of live delivery, it is impossible to take into account the diversification and lightweight of delivery. In a limited time, a person can have a limited understanding of the products. Without the support of a large team,
in the face of a large number of products and categories, an individual or a small team cannot do their homework in a short time. A large team means a high-cost text messagte service heavy model, so in order to maintain the diversity and light weight of the category, it is necessary to reduce the professionalism of live broadcast. Low professionalism means losing some professional users' traffic, and professionalism is very important for some 3C digital and technology products. This is why we see snacks and some low-tech goods becoming common categories in many live broadcast rooms. First of all, these products are universal and cheap enough, and secondly,
he experience brought by these products is simple and short-lived, and there is little knowledge behind them. Understanding these categories does not require text messagte service too professional evaluation. 3. Diversification Diversification refers to the richness of the categories included in the live broadcast. For example, Li Jiaqi’s early live broadcasts were basically lipsticks. This single category has played a good role in Li Jiaqi’s professionalism in this field, but such a live broadcast room Relatively vertical segmentation, it is impossible to achieve diversified categories. However, in the later period, Li Jiaqi successfully came out of the circle and became the first brother in the industry. He is such a head anchor with sufficient diversification and will no longer be limited to a certain category. A single pursuit of diversification will inevitably lead to loss of professionalism or light