With lead gen forms on the feed as the only Whatsapp Mobile Number List alternative, the future doesn't look very bright, does it? Not quite true, if you do it right! A new strategy is required to prevent increases in costs and reduced effectiveness of LinkedIn campaigns. And I'll help you Whatsapp Mobile Number List with that with the tips below. Keep cost per lead low with A/B testing Relevance is key . The goal of your lead generation strategy on LinkedIn for 2022 should be to create the most relevant Whatsapp Mobile Number List message for your target group. What are the focus points for A/B testing? Use your advantage.
Although Conversation Ads are no longer Whatsapp Mobile Number List possible, you can still use the target group statistics. You can still see which functions, job titles, companies and industries showed the most interest in your Conversation Ads based Whatsapp Mobile Number List on click behavior. So you should definitely use this information to your advantage to make your audience targeting sharper. Jump out. Test the specifications of your ad. Try using a 1:1 or 4:5 format on LinkedIn, instead of the standard Whatsapp Mobile Number List landscape format. Grab the scroller's attention by deviating from the well-trodden path.
An Instagram Story format for example. Tell Whatsapp Mobile Number List a story. Test with ad sizes (images and carousel) for lead generation. Would your target audience prefer one catchy image, or would you rather be included in your story by means of a carousel or video? Make sure that your video does not last longer than 30 seconds to keep your VTR (view-through rate, the ratio for Whatsapp Mobile Number List viewing the video completely, ed.) high. Immerse yourself in the target group. You probably read this often, but you really empathize with your target group. What attracts your reader's interest: downloading a Whatsapp Mobile Number List white paper or an e-book? An e-book is often lighter and more playful in design and contains less formal language.